Pay per Head / Price per Head Sportsbook Reviews - PPHreview.com

Pay per Head / Price per Head Sportsbook Reviews - PPHreview.com
Local bookies today are being forced to bring their operations into the 21st century. Players are sharper and want more access and more convenience when they are betting. Being able to have limited hours and only one or two phone lines is no longer acceptable. The introduction of the online sportsbook has changed everything. However, before a local bookie signs up for pay per head service, they should check PPH ratings as part of their due diligence.

 Many local bookies are still unaware of what a PPH, or pay per head, service actually is. In essence, this is a software subscription that allows a local bookie to upgrade their operation to that of a major online sportsbook. Their players can have access via Internet or the phone to place their bets. However, the bookie no longer needs to staff the phones.
Every respectable PPH will offer web access and a 24/7 call center to their subscribers. This is one of the first features bookies should look for when they are scanning over the top PPH ratings. Most bookies will have a mix of players that will make use of both outlets. The more modern players love having Internet access 24-hours a day. However, the old timers will still want to pick up the phone and place their bets with a live operator.

PPH services operate on a per player basis. This is something else that can be researched with PPH ratings. Look for whether the service has one fee for Internet and phone service or if there is an upgrade fee for the call center. For most services, a bookie can expect a small up charge for phones, as the company does have to staff phones, and the added fee is used to cover labor. However, the charge should not be excessive.

Another major feature to check PPH reviews for is the ability to move lines. Just like in Vegas, local bookies will generally see a major influx of bets on one side of the action. If they do not move the line, they can get buried with everyone loading up on the same side. Being able to move the line, or have the line moved automatically at a certain variance, will promote action on both sides of the game. This creates more vig, therefore, increases profits for the bookie.