Home of PPH | More Ideas to Increase Action on Your Bookie Service

Home of PPH | More Ideas to Increase Action on Your Bookie Service
It has been a tough season thus far for many football bettors. Week 6 had about 75% underdogs covering. This means the average bettor got their clocked clean. If you have been raking it in, you need to find a way to keep your players interested and coming back for more. It will take some creative marketing on your part, but RealPPH.com is going to help you with that too!

We know you are not Robin Hood, but it is time to give some money back. Your pockets are stuffed, your player's heads are down, and you need to keep these guys in the game. What type of promotional offers can you come up with that will generate more interest in your local bookie service and keep them betting?

Have you ever considered a weekly football pool? Sites like Yahoo and ESPN have weekly pick pools that can serve as your office pool. You can set it up and password protect it so only your players have access to the game. Put some type or requirement on it to help generate action. For instance, if you wager a total of $100 on Saturday, you get a free entry into the weekly pool that has a $200 prize fund. That would get my interest!

You could also have a weekly drawing for local sporting event tickets. Go on eBay and find some great seats to the next home game. Again, create a random drawing where each player earns a free entry for a specific dollar amount wagered. The more they bet, the better chance they have of winning the drawing. By just having the opportunity to win, it will create more interest in them wagering each week.

Another option is to offer some type of bonus program that has rewards attached to it. Each week, you issue rewards points based on how much they have wagered, win or lose. For instance, if someone wagers $1,000 over the weekend, they get 100 points. Set up different rewards at different levels. Maybe they get a $50 gift card at 1,000 points. Are you getting the idea here?

And what is one thing that every gambler loves to have? Gambling money! You can keep it basic and either offer them the same points in the rewards system we mentioned above that they can cash whenever they want for betting cash, or you can just offer them a rebate on losses. This is something that would probably be very attractive to a lot of your players.

Home of PPH | How to Become a Bookie Using a Pay Per Head

Home of PPH | How to Become a Bookie Using a Pay Per Head
So, you want to be a bookie? Believe me, we all understand. Times are tough and jobs are scarce. However, one thing always remains constant, people like to gamble, especially on sports. If you have the bankroll, there is no reason you should not explore the possibility of using a pay per head to become a local bookie. Here are a few tips on how you can get started with your own bookie business.

1.    Establish a Bankroll-this is going to be the most important aspect of getting up and running. Do not depend on using players losses to pay off winnings. You will have players that will come up short or that are unable to make payments at some time (this is also covered in point three), and if you want to keep your rep, you have to have the money or a backer that does. This will enable you to set player limits and know when you have to layoff action.
2.    Sign Up for a Pay Per Head Service-local bookies no longer use telephone lines to book their action. If they do, they will be out of business before long. Using a pay per head like www.RealPricePerHead.com allows you to have a full service call center as well as an online site for your players.
3.    Recruit Players and Establish Limits-since you are starting out, you are going to need to get players. However, you need to be careful in the players you are getting. Scammers are always on the lookout for new bookies to try to beat them out of cash. They win and keep playing. If they lose, they disappear. Beat this by requiring your players to make a deposit with you. If they are using an online book, they have to do this anyway, so it should not be an issue. If it is, simply do not take action from the player. When their loss equals their deposit, require them to make another deposit or shut them down. Make sure this is very clear to them before starting to take any action from them. You do not want any problems because they are in the middle of a heater and completely out of cash.
4.    Offer Incentives-you are going to need to lure players away from other bookies. In addition, since you want that deposit, you need to offer some type of bonus to lure these players over to your site. Offer them some type of match play or percentage bonus on their deposit. For instance, if they give you $1,000 as an opening deposit, give them a free play of $100 or an extra $100 in their account. Just require some type of rollover on the money, just like the major online sportsbooks do.
This should get you started. From this point, it is just about monitoring your players and staying on top of your lines and limits. You will probably have some sharp players and you will need to keep an eye  on them at all times. You will also want to recruit as many casual players as possible, as they will be the heart and soul of your bookie operation. Ten players that lose $50-$100 a week is like finding a goldmine in this business. It is enough to turn a decent profit, they will generally always pay and even when they do win, they rarely if ever hurt you financially.

Home of PPH | Is Your Price Per Head Sportsbook Service Meeting Your Needs?

Home of PPH | Is Your Price Per Head Sportsbook Service Meeting Your Needs?
My guess is that if you are reading this, you do not yet have a price per head sportsbook service or you are not using www.RealPPH.com. But do not get discouraged, because there are plenty of other local bookies shaking their heads and wondering why they chose the PPH they did instead of going with the best in the business, Real Price Per Head!

The good news is that you had the right idea. You needed to bring your local bookie operation to the next level and you have done that. The problem is that you are not completely satisfied with your price per head provider. We can solve that problem for you in no time at all.

Why is our service better than everyone else's service? Because we offer more at a better price. Simply put, we are confident that you will not find another price per head service offering the programming options, backdoor features, as well as live casino action and poker room that we offer. Not only that, we know our interfaces are the most customer-friendly available.

So how can you find out if our platform is truly the best? All you need to do is call us up and we will set you up with a free account to use our pay per head service as both a bookie and as a player. Take the weekend to place sample bets to see how long it takes payouts to enter into the account. Check out the line moves and see how easy it is to navigate between screens.

When you are done as a player, you can check out the dashboard that our existing clients use. You can see how easy it is to control your setting to make line changes and set player limits. Our guess is that by the end of the weekend, you are going to fall in love with our programming.

The most attractive feature we have is our price. Yes, there might be a few other pay per head services that charge the same weekly fee as we do, but they do not come close to offering the features that our service offers. We know this because we get clients virtually every week that were unhappy with one of our competitors. They are here one week and they call in to tell us how much better we are than the service they were using before us. Check out our reviews, check out our customer feedback, and we know there is only one decision to make...sign up with Real Price Per Head!

Pay per Head / Price per Head Sportsbook Reviews - PPHreview.com

Pay per Head / Price per Head Sportsbook Reviews - PPHreview.com
Every PPH has basic features that they offer. Most of these are identical throughout the industry. These are not the features you should be concerned with when checking pay per head sportsbook ratings. It is the extra features you need that will set your sportsbook operation apart from the major online sportsbooks and your local competitors.
Basic features of a PPH would be things such as Internet service and a call center. Just check them off your list and move on to the next category. However, when it comes to things such as a free website, unique URL, poker, live casino, and line moving abilities, we begin to see a separation in the services. Why are these items in particular so important when checking PPH reviews? We are about to tell you!

Custom website are very expensive to have built. Creating a regular website from scratch can cost thousands of dollars. When you add in the cost of programming, it is not unreasonable for five figures to come into the picture. However, quality PPH companies will have templates that can be customized for each customer. This saves the bookie quite a bit of money and gives them a unique site.
While having a unique URL is not necessary, it does offer a better impression to the player. This is more of a vanity issue, but it is a sticking point for many players. After all, it just looks better to send your players to a different URL than the competition. At worst, it offers the impression that you have put more time and money into your operation, offering a more professional impression.

Poker is something that virtually every Internet gambler loves to do, but players in the United States no longer have access to. Laws went into place a couple of years ago that scared away sites like Full Tilt and Poker Stars. This is a niche that has yet to be filled and one that a local bookie can capitalize on if made available to their players.
The same can be said of casino action. However, you want live dealer action, not just RNG, or random number generator, programming. Live dealer casinos offer players a more realistic casino experience and alleviates the concern of most Internet players that the RNG programming is set to make them lose. They will have more confidence using a casino where they can see a live dealer using real cards or spinning a real roulette wheel.

Finally, a feature you must absolutely see in pay per heads sportsbook ratings if you are going to consider a company is the ability to move lines. There are two options here and at least one of them needs to be present. At the very least, there should be an automatic line move based off the line feeds. Preferably, you will have the option of moving lines or setting limits based on your action, not the published lines. This enables you to move your line even when the line feed lines remain the same. It is custom tailored to your personal book and your limits.

Pay per Head / Price per Head Sportsbook Reviews - PPHreview.com

Pay per Head / Price per Head Sportsbook Reviews - PPHreview.com
Local bookies today are being forced to bring their operations into the 21st century. Players are sharper and want more access and more convenience when they are betting. Being able to have limited hours and only one or two phone lines is no longer acceptable. The introduction of the online sportsbook has changed everything. However, before a local bookie signs up for pay per head service, they should check PPH ratings as part of their due diligence.

 Many local bookies are still unaware of what a PPH, or pay per head, service actually is. In essence, this is a software subscription that allows a local bookie to upgrade their operation to that of a major online sportsbook. Their players can have access via Internet or the phone to place their bets. However, the bookie no longer needs to staff the phones.
Every respectable PPH will offer web access and a 24/7 call center to their subscribers. This is one of the first features bookies should look for when they are scanning over the top PPH ratings. Most bookies will have a mix of players that will make use of both outlets. The more modern players love having Internet access 24-hours a day. However, the old timers will still want to pick up the phone and place their bets with a live operator.

PPH services operate on a per player basis. This is something else that can be researched with PPH ratings. Look for whether the service has one fee for Internet and phone service or if there is an upgrade fee for the call center. For most services, a bookie can expect a small up charge for phones, as the company does have to staff phones, and the added fee is used to cover labor. However, the charge should not be excessive.

Another major feature to check PPH reviews for is the ability to move lines. Just like in Vegas, local bookies will generally see a major influx of bets on one side of the action. If they do not move the line, they can get buried with everyone loading up on the same side. Being able to move the line, or have the line moved automatically at a certain variance, will promote action on both sides of the game. This creates more vig, therefore, increases profits for the bookie.

How to Increase Profits with a Pay Per Head Service

How to Increase Profits with a Pay Per Head Service

So, this is your first season using a pay per head service and while it is has made your life a bit easier, you are not seeing any of your players use the poker room or the casino. Since this is a no-risk venture for you, you would like to see more action in these outlets to help improve your profits. How can you get your players to use these pay per head service features to increase profits?
Most gamblers love action for the sake of action. When online poker first hit the Internet, gamblers of all sorts went nuts and signed up for poker rooms. A few years ago, some legislation was passed that caused all of the major poker rooms to shut down operations stateside. This has left a huge void in a very popular market. Take advantage of this and get your players interested in poker.
Players may be skeptical about using an online poker room, so it may take some convincing to have them use this aspect of your pay per head service. At www.RealPPH.com, all bookies can allow their players access to our poker rooms. So, why not sponsor a freeroll to let them see the software and get them hooked on playing cards?
If you are having a profitable season, create a freeroll tournament worth $500 and invite all of your players to participate. Spread the payouts out over several finishing places to allow as many people as possible to establish a bankroll on the site. Think about this, if they have the money in their account, they are more likely to play instead of making a withdrawal. Since you are paid on the rake, your investment will come back to you.

If the season is profitable, but not hugely so, offer a smaller freeroll and put restrictions on it. For instance, hold a $50 or $100 freeroll every week for players that wager at least $100 from Thursday to Sunday. Or, you could spotlight a particular game and tell your players that anyone that makes a $25 or more bet on that specific game will get an entry into the freeroll tournament.
You can use the same philosophy for the casino. Offer a free deposit of $10 for any player that reloads at midseason. This will give them a free stake and get them interested in the casino. You may have players that are already curious about how an online casino works, but they are nervous or inexperienced in regard to online play. This gives them a small stake to check it out with no risk. And again, since you get a commission on all losses, the investment will come back to you sooner or later.
Since you have control of the dashboard on your pay per head service, you can also use the games themselves to generate more interest. For instance, there is a game on the board that truly looks like it could go either way. In other words, there is no obvious choice in this matchup. Use this game as a promotional game to generate interest in it, especially since you will probably have pretty even action on both sides of the game.
How can you do this? Make it the featured game of the week and offer half-juice on the game. Now, instead of being charged 10 percent juice on their loss, maybe you offer free or half-juice on the game. Gamblers love discounts and even if they were not considering this game, they will now!
Being an online bookie is a very competitive business. If you want to stay in action, you need to be creative and find ways to get your players interested in other aspects of the business, not just the sports betting. In addition, you need to offer them a reason to reload their accounts once that initial stake is used up. Offering bonuses, free poker tournaments, and casino stakes are just a few of the ways you can make the most of your pay per head service to keep your local bookie operation active and profitable.

Using Pay Per Head Service Features to Drive Mid Season Reloads

Using Pay Per Head Service Features to Drive Mid Season Reloads

If you are using a pay per head service to run your local bookie operation, it is time to think about the mid-season slump most players are going through and find a way to get them to reload their accounts. It has already been a pretty rough season for players, as underdogs are dominating the season in both college and pro. With most average bettors preferring to bet on favorites, bookies are absolutely cleaning up.

One benefit of www.RealPPH.com is that we offer our bookies the ability to offer their players bonuses. This is a great to inject money back into your business. Give a little back to your players and give them a reason to reload their accounts and stay active for the rest of the year. Offering a bonus will give them just a bit more reason to cough up some more cash for the remainder of the football season.
Free Plays are an easy bonus to offer and players love them. For instance, if they are reloading their account with another $500, you can add a $50 Free Play into their account. They are at no risk for the wager, but they will collect $50 if their side wins. If you have already collected $500 from the player, you are only giving back 10 percent of your winnings. Furthermore, the FREE Play will create some loyalty with your players.
Another possible bonus is in offering a free percentage of their deposit. Now, you have heard us mention multiple times that we recommend getting an upfront deposit from players so you do not have to worry about collecting. In the example above, you would have collected $500 before the season started and the players would have lost their entire deposit. You now need them to drop off more cash or their account will be closed out.
Use the internal messaging system to send them a note showing some empathy that they have already lost their nut for the season. Tell them you will offer them an additional 10 percent in stake if they reload their account within a certain period of time. Once they reload, you can add extra cash to their stake on the site and they are ready to go.
If you would like to offer more of a bonus, you can do so, but we recommend that you put rollover requirements on the bonus before a payout occurs. Most online sportsbooks will require a six or eight time rollover for anything over 20 percent. Let's say you wanted to offer someone a 50 percent reload bonus at mid season. They make a deposit of $200 and you add an additional $100 to their wagering account. If you put a six time rollover in effect, they could not request a payout until they have wagered $1,800 in bets ($200 stake +$100 bonus = $300 stake x 6 time rollover = $1,800).
If you choose to implement any type of a rollover, you will need to make these terms very clear to the player. If they have any experience with major online sportsbooks, they will already be aware of how the rollovers work. You just want to make sure there are no misunderstandings if they have a big week the first week after their bonus. If they only wager $1,000 but hit every bet, they would still not be entitled to settle until they have wagered an additional $800.
The rollover is your protection against just this very instance. Yes, you are giving them free money, but the rollover will generally offset the advantage of the free stake. Think back to how many times any bettor has been able to rollover their bankroll six or more times without taking a loss. It also allows you to avoid the quick hit artists that will put the entire amount on one game and then request a payout.
As the season progresses, you need to find more creative ways to take advantage of your pay per head software to encourage your players to continue to reload their accounts. As the season goes on, lines get sharper and it becomes more and more difficult for players to win. This is the time for you to reinvest some of your profits and keep your book active. Football leads right into March Madness, and you have a much better chance of capturing that action if your players are still active.