Home of PPH | How to Become a Bookie Using a Pay Per Head

Home of PPH | How to Become a Bookie Using a Pay Per Head
So, you want to be a bookie? Believe me, we all understand. Times are tough and jobs are scarce. However, one thing always remains constant, people like to gamble, especially on sports. If you have the bankroll, there is no reason you should not explore the possibility of using a pay per head to become a local bookie. Here are a few tips on how you can get started with your own bookie business.

1.    Establish a Bankroll-this is going to be the most important aspect of getting up and running. Do not depend on using players losses to pay off winnings. You will have players that will come up short or that are unable to make payments at some time (this is also covered in point three), and if you want to keep your rep, you have to have the money or a backer that does. This will enable you to set player limits and know when you have to layoff action.
2.    Sign Up for a Pay Per Head Service-local bookies no longer use telephone lines to book their action. If they do, they will be out of business before long. Using a pay per head like www.RealPricePerHead.com allows you to have a full service call center as well as an online site for your players.
3.    Recruit Players and Establish Limits-since you are starting out, you are going to need to get players. However, you need to be careful in the players you are getting. Scammers are always on the lookout for new bookies to try to beat them out of cash. They win and keep playing. If they lose, they disappear. Beat this by requiring your players to make a deposit with you. If they are using an online book, they have to do this anyway, so it should not be an issue. If it is, simply do not take action from the player. When their loss equals their deposit, require them to make another deposit or shut them down. Make sure this is very clear to them before starting to take any action from them. You do not want any problems because they are in the middle of a heater and completely out of cash.
4.    Offer Incentives-you are going to need to lure players away from other bookies. In addition, since you want that deposit, you need to offer some type of bonus to lure these players over to your site. Offer them some type of match play or percentage bonus on their deposit. For instance, if they give you $1,000 as an opening deposit, give them a free play of $100 or an extra $100 in their account. Just require some type of rollover on the money, just like the major online sportsbooks do.
This should get you started. From this point, it is just about monitoring your players and staying on top of your lines and limits. You will probably have some sharp players and you will need to keep an eye  on them at all times. You will also want to recruit as many casual players as possible, as they will be the heart and soul of your bookie operation. Ten players that lose $50-$100 a week is like finding a goldmine in this business. It is enough to turn a decent profit, they will generally always pay and even when they do win, they rarely if ever hurt you financially.